Dear Bob:
Each month, our eTips newsletter is filled with ideas about how you can use
email profitably and effectively to build your business. Our goal is to locate
interesting and relevant articles that you may not have seen in your Internet
travels. Of course, some may not apply to you but we hope that you
can find several useful articles each month. We have also included several websites
that are just plain handy.
If you see articles or sites that you think might be of interest to other email
aficionados, please let us know. We'd also be appreciative if you'd pass along
this free newsletter to friends and associates.
Enjoy!
Bob Bailey
President
301-587-3447
bob@newsroute.info
Email Viruses to Continue
Calamity in 2002 - Joseph Nchor
Tips on How to Protect Your Computer from Email Worms
While the most infectious and damaging virus in 2001 was Code Red, Email viruses
set a record last year when they crippled computers with propagating worms.
http://www.emailtoday.com/emailtoday/pr/email_viruses_2002.htm
Waking Hibernating Email
Addressees - Heidi Anderson
Here's the situation: You've captured a number of email addresses. You know
they're good addresses because they come from people who have visited your site
and voluntarily handed them over to you. The individuals clearly were interested
enough to join your program, but now they're inactive. They don't respond to
your mailings or visit your site often. How do you encourage them to participate?
http://www.clickz.com/em_mkt/case_studies/article.php/1383041
Email Marketing Messages:
Same as Direct Mail? - Al Bredenberg
I've written a lot of direct mail copy, but I find that when I'm working with
email I need to do some things differently. Every piece of written communication
has a "sound" or tone. Most direct mail letters are written with a
"hard-sell" style -- pound away at the offer, the benefits, the call-to-action.
And in direct mail, that style works.
http://emailresults.com/articles/directmail.html
For Better Email Results,
Survey Your Audience - Jeanne Jennings
Although they are underutilized by many doing email marketing and publishing
email newsletters, surveys can help you learn about your audience and better
target your email initiatives to their wants and needs -- which is the key to
long-term success with email.
http://www.clickz.com/em_mkt/opt/article.php/1419781
Effective Email Marketing
Is About Human Communication, Not Technology - the Email Doctor
In thinking about email marketing, it's very easy to get caught up in the technology
and attempt to rate the effectiveness of a given email marketing campaign by
the technology driving it. This is a mistake, however. Effective email marketing,
no matter how you measure it, doesn't require a lot of techno bells and whistles.
Instead, it requires a combination of technology fundamentals and strong communication.
http://www.emaildoctor.info/article.asp?id=4
..........Simply handy..........
The World's Online Populations - CyberAtlas staff
There are countless sources for the number of Internet users in any given country. CyberAtlas tries to maintain an updated list of the latest statistics on Internet users we've seen for countries around the world.
http://cyberatlas.internet.com/big_picture/geographics/article/0,,5911_151151,00.html
The Internet Traffic Report
The Internet Traffic Report monitors the flow of data around the world. It then displays a value between zero and 100. Higher values indicate faster and more reliable connections.
http://www.internettrafficreport.com/
Trademark Electronic Search System (TESS)
- US Patent & Trademark Office
TESS contains more than 3 million pending, registered and dead federal trademarks.
http://www.uspto.gov/web/menu/tm.html
This newsletter is brought to you by NewsRoute - helping you
stay in touch with your customers and prospects. For additional
information about how NewsRoute can help you, please contact:
Bob Bailey at 301-587-3447 or
Bob@NewsRoute.com
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Disclaimer
Unless
otherwise noted, all referenced articles are available at no charge to you.
NewsRoute provides this for informational purposes only and cannot attest
to the accuracy of information provided by linked sites. The opinions and
views expressed at these web sites do not necessarily reflect the opinions
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you have related to the sites' use of information should be directed there.
The information contained in this newsletter is not intended to make any
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