Dear Bob:

Each month, our eTips newsletter is filled with ideas about how you can use email profitably and effectively to build your business. Our goal is to locate interesting and relevant articles that you may not have seen in your Internet travels. Of course, some may not apply to you but we hope that you can find several useful articles each month. We have also included several websites that are just plain handy.

If you see articles or sites that you think might be of interest to other email aficionados, please let us know. We'd also be appreciative if you'd pass along this free newsletter to friends and associates.

Enjoy!

Bob Bailey
President
301-587-3447
bob@newsroute.info

Email Newsletters Pick Up Where Websites Leave Off - Jakob Neilsen
Users have highly emotional reactions to newsletters which feel much more personal than websites. In usability testing, success rates were high for subscribe and unsubscribe tasks, but users were frustrated by newsletters that demanded too much of their time.
http://www.useit.com/alertbox/20020930.html

Email Newsletter Tips, Tricks, and Stats, Part 1 - Jeanne Jennings
Though effective, a successful email newsletter takes more to develop than most people realize. Here are the three most-asked questions I hear from clients. I've included my answers, of course, and some supporting research and statistics.
http://www.clickz.com/em_mkt/opt/article.php/1479111

Effective Email Marketing Is About Human Communication, Not Technology - The Email Doctor
In thinking about email marketing, it's very easy to get caught up in the technology and attempt to rate the effectiveness of a given email marketing campaign by the technology driving it. This is a mistake, however.
http://www.emaildoctor.info/article.asp?id=4

Songs in the Key of Success - Dana Blankenhorn
Contrary to what you read in the newspapers, a lot of e-commerce and content Web sites are finding success in 2002. Each success teaches a different lesson. But all the lessons have some common elements.
http://www.marketingprofs.com/perspect/blankenhorn4.asp?s=h

Are Pop-Up Ads Killing Themselves? - Jay Lyman
Pop-up ads can interrupt, slow or even ruin a Web search or news headline scan, but these annoying products of the online ad slump can be eliminated using a number of methods -- including free, third-party software that deflects unwanted browser windows.
http://www.ecommercetimes.com/perl/story/19789.html

Free Publicity With Email Press Releases - Al Bredenberg
If you can get Internet journalists and writers to cover your story, this can create marvelous free "advertising" for your company. To make it work, though, keep these 10 points in mind ....
http://www.emailresults.com/articles/publicity.html

E-Mail Works for Direct Marketing - Christopher Saunders
E-mail can drive purchases in other channels — including offline stores — according to research funded by Web ad technology player DoubleClick. The study, conducted by Beyond Interactive and Greenfield Online for DoubleClick, surveyed 1,000 consumers and found that 68 percent of the respondents said they have made purchases online after receiving e-mail. More surprising, however, is the finding that 59 percent of those polled said they had received e-mail marketing and then made purchases in retail stores.
http://cyberatlas.internet.com/markets/advertising/article/0,,5941_1488681,00.html

..........Simply handy..........

Trademark Electronic Search System (TESS) - US Patent & Trademark Office
TESS contains more than 3 million pending, registered and dead federal trademarks.
http://www.uspto.gov/web/menu/tm.html

Virus Protection
We are very careful about our email communications. This EMAIL and any ATTACHMENTS are
sent under the protection of Norton Antivirus.

Disclaimer
Unless otherwise noted, all referenced articles are available at no charge to you. NewsRoute provides this for informational purposes only and cannot attest to the accuracy of information provided by linked sites. The opinions and views expressed at these web sites do not necessarily reflect the opinions and views of NewsRoute. Any personal information requested by any of the web sites will be governed by the privacy policy at the site, and any questions you have related to the sites' use of information should be directed there. The information contained in this newsletter is not intended to make any offer or commitment to purchase, subscribe to, provide or sell any service or product or to provide any recommendations on which readers should rely.

New Subscribers

We welcome new subscribers. If you would like to join our growing list please go to our Subscription Page on the website.