Dear Bob:

Each month, our eTips newsletter is filled with ideas about how you can use email profitably and effectively to build your business. Our goal is to locate interesting and relevant articles that you may not have seen in your Internet travels. Of course, some may not apply to you but we hope that you can find several useful articles each month. We have also included several websites that are just plain handy.

If you see articles or sites that you think might be of interest to other email aficionados, please let us know. We'd also be appreciative if you'd pass along this free newsletter to friends and associates.

Enjoy!

Bob Bailey
President
301-587-3447
bob@newsroute.info

Innovative and Inexpensive Member Marketing Techniques - Joanna Belbey and Karen Gedney
There's a hotbed of ingenious email activity going on, and it's not happening in the places you'd expect: the Fortune 500, dot-com survivors, or big technology leaders. It's going on fast and furiously, without a lot of fanfare, at the professional associations to which we belong.
http://www.clickz.com/em_mkt/b2b_em_mkt/article.php/1503591

20 Ways Opt-in E-Mailers Can Outsmart Spam Filters - Dr. Ralph F. Wilson
It's a jungle out there. Assurance Systems estimates that 5% of e-mails are blocked by spam filters. MarketingSherpa found a similar number but estimates that many companies will be instituting filters in the near future.
http://www.wilsonweb.com/wmt8/spamfilter_avoidance.htm

Unrealistic Expectations: The Email Marketer's Enemy - Al Bredenberg
Watch out for these common misconceptions that can torpedo your email effort ....As primary contact person for the EmailResults.com Marketers' Market (http://market.emailresults.com), I come in contact with dozens of business people every month who are trying to use email as a marketing tool. In many cases, these marketers are preventing themselves from being successful by harboring unrealistic expectations.
http://www.emailresults.com/articles/expectations.html

Preview Windows: Ignore At Your Peril - Paul Soltoff
One item often missing from nearly everyone's email composition checklist is the strategic relationship between the subject line and the content visible in an email client's preview window. These are used by many recipients to quickly determine the fate of a message.
http://www.clickz.com/em_mkt/em_mkt/article.php/1548801

Top Tips for Taglines That Engage First-Time Visitors - Debbie Weil
Is a Web tagline a branding statement, an advertising slogan or a description of what your site offers? I vote for #3. If it's clever, it can enhance your brand and add personality to your site. If it's clear, it tells a visitor where she has landed and what your site can do for her. Clear is more important than clever.
http://www.marketingprofs.com/perspect/weil3.asp

Get Back - Jon Surmacz
Survey shows that only nine of 50 leading retailers respond to customer e-mail in less than one hour. Service with a smile might do the trick in-person, but on the Web, customers prefer their service fast and accurate. Cambridge, Mass.-based Giga Information Group says consumers should expect replies to e-mail queries within one hour, yet only nine of 50 retailers surveyed by Giga met this standard.
http://www.darwinmag.com/learn/numbers/

..........Simply handy..........

Trademark Electronic Search System (TESS) - US Patent & Trademark Office
TESS contains more than 3 million pending, registered and dead federal trademarks.
http://www.uspto.gov/web/menu/tm.html

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Disclaimer
Unless otherwise noted, all referenced articles are available at no charge to you. NewsRoute provides this for informational purposes only and cannot attest to the accuracy of information provided by linked sites. The opinions and views expressed at these web sites do not necessarily reflect the opinions and views of NewsRoute. Any personal information requested by any of the web sites will be governed by the privacy policy at the site, and any questions you have related to the sites' use of information should be directed there. The information contained in this newsletter is not intended to make any offer or commitment to purchase, subscribe to, provide or sell any service or product or to provide any recommendations on which readers should rely.

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