Online Surveys, Part 2: Pump Up Your Results by E-Mail - Joanna Belbey and Karen Gedney
Need to take your target market's pulse? As we mentioned in our last column, online surveys give marketing professionals a fast, easy, and effective tool for finding out what makes their audience tick.
http://www.clickz.com/em_mkt/b2b_em_mkt/article.php/1582651

Bayes vs. Spam - David Weinberger
When Thomas Bayes died in 1761, there's a 99.97 percent chance that he didn't realize that his probability theorem would go a long way towards solving my spam problem. Here's how... A few months ago, Paul Graham posted a paper reporting on a Bayesian spam filter he created to test some other piece of software he was working on. Graham reasoned that spammers can fake the Subject line and the To line, but if the text doesn't contain plain English that offers the reader something, then there's no point in sending the spam.
http://www.darwinmag.com/read/swiftkick/column.html?ArticleID=660

E-Commerce as a Way of Life - Beth Cox
Internet usage as a part of people's everyday lives is increasingly pervasive around the world, says a new study, and e-commerce is more than ever a part of life online. Almost two-thirds (62 percent) of Internet users have by now purchased a product or service online, according to "The Face of the Web," an annual study of Internet trends by marketing research firm Ipsos-Reid in New York City, a U.S.-based division of Ipsos.
http://www.internetnews.com/ec-news/article.php/1583721

Building a Better E-Mail Blast - Keith Regan
Even in a world of overstuffed e-mail inboxes and jaded recipients, advertisers continue to find value in e-mail marketing campaigns. The difficulty, of course, is finding a way to stand out amid a sea of spam. Successful marketers have done so -- and at the same time have refined their e-mail blasts to a point at which recipients are not only willing, but also happy, to receive their missives. "If it's relevant, timely and from a trusted source, consumers will be glad to receive a marketing message," GartnerG2 research director Denise Garcia told the E-Commerce Times. "Good offers can even turn into viral marketing campaigns on their own. But it's always a tightrope for advertisers. They have to be careful not to push too far."
http://www.ecommercetimes.com/perl/story/20252.html

What Makes a Site Link-Worthy? - Eric Ward
What is the motivation for one site owner to link to another site? The fundamental design of the web allows for any document to link to and to be linked from any other document. This is how the web's inventors intended it before most of us had ever heard of the Internet. The development of all forms of linking has never improved upon the original, and no amount of cleverness will ever change one universal truth: the less useful your content, the less likely you are to ever receive a link to it. If you don't want to accept this reality and truly want to seek and acquire links to your site, you have one (and only one) other option available to you. Make it link-worthy.
http://www.ericward.com/articles/linkworthy03-03.html

Top 7 Mistakes Marketers Constantly Make in Email - Marketing Sherpa
"More than $2 billion was spent on email marketing last year," says Andy Sernovitz CEO Gaspedal Ventures, "but a lot of great marketers are still doing average-to-bad campaigns." Why? "Because it's never been a priority before. It was always an ancillary part of your Web program. Now that email is a proven primary DM technique, DM skills and best practices need to be translated to the world of email."
http://www.greatmindsinmarketing.com/sample.cfm?contentID=2268

..........Simply handy..........

Trademark Electronic Search System (TESS) - US Patent & Trademark Office
TESS contains more than 3 million pending, registered and dead federal trademarks.
http://www.uspto.gov/web/menu/tm.html

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